Building a mailing list and selling to customers via email, over the phone or directly is one of the quickest and most cost effective methods of generating sales.

Whichever method you choose to convert leads into sales, turning visitors into subscribers has to be a priority otherwise you are defeating the point and the hard work put in getting them to visit your site in the first place.

It is actually quite easy to get visitors to give you their details. A simple web form, along with an interesting offer is all it takes. People like free stuff, a desirable gift which is high value to them but cost little to give away is ideal. Useful information relating to products you sell, special offers etc.

A little bit of creative marketing and a simple web form can easily equate to a large mailing list yielding sales for your business for years to come, it really is the low hanging fruit.

How's it work?
There are numerous software packages available out there to automate the whole process. A visitor likes your offer enters his details and becomes a subscriber. This information is then passed via the form data and automatically placed into your mailing list with whatever fields you require i.e. name, address, email, phone literally whatever you want.

The more professional approach is to use a company such as Aweber an online email service. Their system is simple enough to set up and is relatively cheap to run so you may find it to your advantage to administer email marketing campaigns yourself.