Put simply PPC is the fastest method of marketing your website and products online. Anyone can go set up an account and literally have their ad appear on the first page of search results in a matter of 15 minutes.

However, easy as it sounds PPC can prove very expensive if not set up correctly especially on Google where mistakes can be costly indeed.

For example when setting up a campaign you enter your headline and copy together with the URL you want visitors sent to. Google's mission is to provide a near perfect user experience through matching results to the search query and therefore actual positioning of PPC ads depends both on how much you are prepared to bid per click but more importantly the quality score of your ad copy.

To clarify should your copy happen show up on a Google search result which is totally irrelevant to the products or services you offer then you will be charged the maximum bid amount you agreed to pay, plus more than likely get hit with the infamous Google Slap.

When this occurs you'll find you are asked to increase your bids substantially on certain keywords selected within your campaign. Much depends on how competitive the keywords you are bidding on are. Advertisers in markets such as credit cards pay very high prices for their clicks.

In general though PPC when set up correctly can be extremely effective especially now that advertising can be highly targeted both geographically and via the choice of keywords. Once again, the more competitive the keyword the higher you have to bid.

Good campaign management even on low competition keywords can mean the difference between paying 0.10 and 1.50 pence per click!

Our PPC campaign Management Service can save you money and a lot of frustration. It is inclusive of the creation of effective but low cost ads, daily monitoring and the generation of low competition keyword lists.

Prices for this service are aligned to your campaign and budget. Discounts are available for campaigns of 2 months and longer.